Farida Matiwala

Visual identity and Visiting card design

This is a commissioned project I did for an interior stylist Farida Matiwala who's based in Mumbai. She wanted me to brand herself as an interior stylist and design a logo and branding stationery for her along with setting the theme and feel of her brand.

I made a mood board according to her preferences and then went about designing her logo, setting a colour palette and a selecting typefaces that would fit in her theme. That would be the making of her brand guide.

She wanted to go ahead with blue and gold. I recommended to add a texture of marble or resin to give it a rich feel and vibes of someone that deals with interior. I gave her total 4 card options. She was keen on having a card that has just one side, so I gave her a variation of 3 one sided cards and 1 two sided card.

In the end she decided to go with the two sided card along with the letterhead met her requirements.

Thanks for watching!