

Hello!
I'm Sakina Abbas. As a designer who cares, I'll listen to your needs, then sprinkle some magic to make your brand shine. I've lived and breathed art since I was a little girl, and making a career in design was the ultimate canvas upgrade.
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I thrive on infusing creativity, originality and innovation into every project I undertake.
My expertise spans across Brand Identity & Strategy, Brand Revamping, Visual Design, UI & UX design Print and Packaging Design and Director's Treatment writing and pitch deck design for TVC, DVC and music videos.
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My simple pleasures include brewing myself a big cup of coffee, weaving my thoughts into a piece of poetry and bringing design concepts to life.
My Journey
Growing up, I had the best set of mentors and teachers. I was always encouraged to think out of the box, disrupt normalcy and unleash my inner explorative child. My drawing teacher would let me colour the sky purple just because I wanted it to be purple and paint a cow red because that is how I saw it. She pushed me to a point where I realized that the way I perceive the world does matter because people do like quirky and eccentric designs.
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That is when I realized that being a designer would give me the opportunity to express myself and help me solve problems by combining critical thinking and using my aesthetic eye as well. And that's how I began my journey of studying design.
I got my diploma in graphic design from Arena animation in 2017, after which I cracked a 2.5 Lakh scholarship at Pearl Academy where I studied communication design. After three amazing years at Pearl, I switched to Billy Blue Torrens University in Australia for my last year and graduated from there. During my last year of college, I started inclining a lot towards UX design as I realized that I had been studying the basics of UX design for years, incorporating UX design methods differently in various projects of mine, hence I took up another intensive course in Advanced UX design from IIT Guwahati to understand the field more deeply. So all in all, I've had quite an academic ride.
I believe that as a creative person, I can never stop learning as the world is going to keep upgrading and I need to upskill myself to keep up with it.
I'm an empath by nature, hence it is easy for me to talk and connect well with people, understand what they feel, need and want. This really helped me to create designs that are human centric.
As an empathetic designer, my end goal is to be able to create experiences using my designs that would help make a difference, challenge people to think differently and create a perspective shift.
Contact
If you like what you see around here and wanna talk business, Let's connect! :)